Websites Vs. Sales Funnels

Websites Vs. Sales Funnels

You might not have heard the term “funnel” in reference to the web, but odds are, you’ve interacted with a fair few of them in your daily browsing. The main differences are primary goals and structure. A funnel can be built on any website platform because the idea of...
The importance of backlinks

The importance of backlinks

A backlink is any link from other websites back to your own (sometimes called “inbound links”). If you offer original content sometimes people will want to share that content to their own platform or website. You can think of this like they are referring people back...